While some product launch entertainers promote your product by association, The Big Quiz will help to launch your new product directly, using all the information and USPs you want your target audience to know about.
Your product is at the core of its own Big Quiz and your audience will learn about your product in way that is entertaining as well as informative and memorable. In this way, it will make your launch far more effective; far more memorable.
The correct sequence of answers generates a call to action that rewards those taking part and offers you further avenues with which to promote your product.
Novus Systems entrusted Jon Allen with the UK launch of the Mini Coyote GPS Safety Camera Alert System. The brief was to generate a Big Quiz to highlight the features and benefits of their new device and to provide an entertaining format as a finale to the launch. 10 questions were devised and presented on the night to re-iterate the device’s key features and benefits to members of the press in a relaxed and informative manner. Each were hoping to win one of the new devices that were on offer to the winners.
“Very impressive and I feel The Big Quiz was a major contribution to the success of the event.”
Nigel Carter, Director, Novus Systems Ltd